Made in Italy has grown thanks above all to luxury. Italian brands such as Gucci, Prada, Armani, and Fendi confirm their growth in the usual BrandZ Top 30 Most Valuable Italian Brands 2019 ranking drawn up by WPP and Kantar, a consultancy and marketing firm.
From the ranking emerges that it is luxury that triumphs with the brands in the sector that have grown by 14% in the last 12 months, reaching 96.9 billion dollars.
3 Italian brands that spell “luxus”
At the top of the list is Gucci, one of the 30 largest Italian brands, which has won the palm of the most valuable brands, with 24.4 billion dollars (equivalent to 21.5 billion euros at the current exchange rate).
Gucci is well-known thanks to the quality of its products and the various dedicated shops all around the world. It is part of the Gucci Group, a division of the French company Kering which is based in Beijing. It was founded by Guccio Gucci in 1921 in Florence.
In addition to Gucci, there is Prada at the second place of our chart. The Prada brand, thanks to a capillary chain of monobrand boutiques or through the large-scale retail trade, distributes its products throughout the world. Among the main architects who designed the brand’s boutiques are Rem Koolhaas and Herzog & de Meuron. In particular, Rem Koolhaas has designed the Prada stores in New York and Los Angeles. It is one of the brands most dressed by VIPs, one of the most famous in the world and one of the richest.
The food sector is also well represented with Nutella, Ferrero, Barilla and Ramazzotti.
Amaro Ramazzotti is an Italian bitter. The brand belongs to Pernod Ricard Italia, the Italian subsidiary of the French multinational group Pernod Ricard.
Appreciated and known all over the world, it has conquered the leadership of the German market, becoming the first brand in the bitter category imported into the country.
The bitterness is obtained by macerating at least 33 varieties of herbs, spices, and roots. The method of preparation constantly respects the original recipe of 1815, which is still secret even today. Among the main ingredients are the peel of Sicilian oranges, star anise, cardamom, and cloves. It has an alcohol content of 30% in the classic version and 32% in the version Ramazzotti Mint.